Fantastic news for CUBZZ

The fantastic Cubzz project was funded on angel.me in January 2016. They raised 103% of their objective of 15.000 €

Since then, quite some progress was made:

Also, there is now a pack available for Sinterklaas/Sint-Nicholas. Please click here to know more and support this fantastic project.

cubzz
CUBZZ : SANTA PACK

 

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cftips

5 elements to include in a strong campaign

It’s vital that angels who want to support your project get a picture of what the project is about, and who the person behind it is. We often get asked:”what should we include in a project description?”. Ofcourse, this differs a bit per project, but in general having the following 5 elements increase the change for success of a crowdfunding campaign:

1. what is the product or service/ and what is the solution that it is solving ?
2. why is this product or service better than another ?
3. what will you use the amounts for that you raise via crowdfunding ?
4. what is your approach related to sales and marketing ?
5. who are the persons behind the project ?

Some more details:

1. what is the product or service/ and what is the solution that it is solving
Here you would describe also how the production will happen (how, what, by who) and some more technical details.

2. why is this product or service better ?
What is your differentiator ? This can be the project or product, the organisation behind it, the crowd, you, the goal, the location, …
It’s important to find something that will make you stand out.

3. what will you use the amounts for that you raise via crowdfunding ?
You don’t have to explain every detail, but crowdfunding like to know what you will use the crowdfunded money for. How much for production, salaries, cost of sales, etc. Give the general breakout, it’s important to gain trust.

4. what is your approach related to sales and marketing ?
Sales and marketing/communication become increasingly important. What will your approach be to communicate your project. Do you have partners ? Did the press pick it up ? Is the crowd supportive ?

5. who are the persons behind the project ?
It’s vital to give your story of yourself, and possibly your team or partners if this is the case. Crowdfunders ask themselves: who is this person, kan I trust her or him, am I sure to receive the goods, etc
This part is becoming increasingly important, and we noticed so many people have exceptional stories why they do what they do.

Besides the text, it’s vital that your video (having a video increases chances for success with more than 60% !!) communicates the same story. It can be different, but it’s still the same project, isn’t it :-)

Good luck,
let’s make it happen.

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